Giving gifts for its merits and expression in the different periods can create friendship and closeness, or alternatively lead to quarrels and discord. The gift is sometimes a voluntary action and sometimes fulfilling an obligation. Some of it is in terms of giving a bribe and some of it is an expression of gratitude. Many times, it paves the way for social advancement or political engagement. The giving of the gifts was accompanied by significant etiquette and created special patterns. How can we differentiate between a gift and a bribe? What is the place of gifts in alliances and conflicts in society and in the family? How do they affect economic relations, politics and religion? These questions are important for understanding past and present social relations, and they are at the heart of this book. The Gift in Sixteenth-Century France offers a new way of understanding the subject of gifts, which took a permanent place in social relations throughout the various periods. The book examines the ways and meanings of gift exchange in French society in the sixteenth century, from the generosity of kings to the beggar's contribution. This fascinating book proves that examining the meaning of gifts can help us understand not only the social relationships in the past but also how to behave pleasantly with others nowadays.

Game theory is a mathematical discipline that deals with the modeling and the analysis of interactive decision situations. Such situations involve several decision makers that have different goals, and the decision of each one of them may affect the other decision makers. The theory originated in the 1940s, and since then it has been applied in many areas , like economics, biology, computer science, and political science. The book is especially well adapted to teaching: classical mathematical results are presented with mathematical completeness and rigor. The teacher will find all the material necessary for a mathematical understanding of the theory, without any need to use other sources. In addition, the book is replete with exercises of varying levels of difficulty, starting with easy exercises for beginners and ending with difficult ones suited for Ph.D. students.

The book Selected Issues in Business Ethics and Social Responsibility deals with a subject that is at the forefront of our economic and social agenda and presents the ethical credo of the author. It is unique in the sense that it comprises theoretical chapters, case studies that are based on the large business experience and the academic research of the author, and the analysis of masterpieces on business ethics. The parts of the book focus on the ethical facets of leadership, integrity, whistleblowers, corporate governance, stock market, banking, government and business, corruption and bribes, wrongdoing of stakeholders, trust, transparency, decency, sustainability, social responsibility, activism, environment, globalization, international aspects and business ethics in Israel. The combination of theoretical and empirical components and the analysis of works on business ethics, addressing the reason and the emotions as well, was proven as a successful mix that has assimilated the concepts of ethics by businessmen and students. The author maintains in his book that it is possible to succeed in business while keeping rigorous ethical standards in the complex business environment of today.

By closely examining the interaction between intellectual and material culture in the period before the Nazis assumed power in Germany, the author comes to the conclusion that, contrary to widely held assumptions, consumer culture in the Weimar period, far from undermining reading, used reading culture to enhance its goods and values. Reading material was marked as a consumer good, while reading as an activity, raising expectations as it did, influenced consumer culture. Consequently, consumption contributed to the diffusion of reading culture, while at the same time a popular reading culture strengthened consumption and its values. Thus the book presents the argument that the Weimar period, characterized as it was by economic hardship and political instability, witnessed a constant widening of the gap between the world of print as a “virtual” area in which the world of symbols and images of the new consumer culture developed, and the daily realities of most social strata. In the German context of the 1920s, this was a fateful and ominous trend.

The General Theory of Employment, Interest, and Money is generally considered to be the masterwork of the English economist John Maynard Keynes. To a great extent it created the terminology of modern macro-economics. It was published in February 1936. The book ushered in a revolution, commonly referred to as the "Keynesian Revolution", in the way economists thought about the economy, and especially how they thought about the feasibility and wisdom of public sector management of the aggregate level of demand in the economy. In Keynes' book Essays in Persuasion he looked back on his frustrating attempts to influence public opinion during the Great Depression of the early 1930s. The "General Theory" represented Keynes's attempt to shift opinion by altering the framework of thought in macro-economics. Briefly, the "General Theory" argued that the level of employment in a modern economy was determined by three factors: the marginal propensity to consume (the percentage of any increase in their income that people chose to spend on goods and services), the marginal efficiency of capital(dependent on anticipated rates of return) and the rate of interest. Keynes's key arguments included that in an economy bedevilled by weak demand (e.g. a depression), where in his terminology there was an ignition problem (a difficulty in getting the economy to move forward more vigorously), then the government (more broadly the public sector) could increase aggregate demand by increasing its expenditures, including by borrowing to finance the expenditures, and that the public-sector borrowing would not increase interest rates sufficiently to undermine the effectiveness of such a policy. Keynes forecast in the "General Theory" that his book was likely to lead to a revolution in the way men of affairs thought about public policy, and Keynesianism (government attempts to affect demand through tax, expenditure and borrowing and monetary policy) was enormously influential in the post-Second World War period. The stagflation of the 1970s made Keynes's interventionist approach less fashionable with politicians and economic theorists. In most economies it came to be believed that Keynesian demand management was difficult, and that it had subtle damaging effects including undermining the advantages of sound finance (balanced budgets) and encouraging inflation. To some extent Keynesianism suffered from its own success in that the post-war period largely avoided periods of devastating unemployment and lost production. However, Keynesianism still shows up in the form of new Keynesian economics, which attempts to merge neoclassical economics with some Keynesian policy conclusions. At his best Keynes was a wonderful craftsman of the English language and his wonderful fluency of usage is in evidence at times in the General Theory, e.g. Chapter 12 dealing with "The State of Long Term Expectation" is considered by some as an example of the best single chapters about the stock market. However, much of the book shows Keynes at his worst in terms of the English language with long complicated sentence structures uncharacteristic of his style of writing seen in previous books and articles Similar research was done earlier by economists such as Michał Kalecki, however it was Keynes work which became the most famous. Although the book made the Modern Library List of Best 20th-Century Nonfiction, more conservative journals have been very critical of the book. It made the Intercollegiate Studies Institute's 50 Worst Books of the Twentieth Century and was at #10 on Human Events' Ten Most Harmful Books of the 19th and 20th Centuries