Over the past few decades, South Korea has astonished the world with its remarkable transformation. From one of the world's poorest countries, it has emerged as a global economic power, a vibrant democracy, and a leading force in technology, innovation, and popular culture. Korea: Between Tradition and Innovation takes readers on a fascinating journey through the history, society, and culture of the Korean Peninsula. From the legendary founding of Korea in 2333 BCE and the rise of its royal dynasties to the Japanese colonial period, the division of the peninsula, and the contrasting paths of North and South Korea, the book provides a comprehensive perspective. Focusing primarily on South Korea, it explores the country's transition from military rule to democracy and from postwar poverty to global prominence. The book also examines the enduring influence of Korean religions and philosophies, social changes, education, and economic development, alongside the challenges of modernization and globalization. The book also focuses on the global phenomenon of the Korean Wave (Hallyu), highlighting the worldwide impact of K-pop, cinema, television dramas, cuisine, and cosmetics. This book is an essential guide for students, scholars, business professionals, diplomats, travelers, and anyone seeking a deeper understanding of Korea's unique journey from tradition to innovation.

In recent years, the number of Israelis interested in South Korea, its culture and language is growing . Among these, are academics, the Korean Wave fans (includes TV series, movies and pop music), and executives who have Korean partners and wish to familiarize themselves with Korean culture . " Korean for Beginners " is the first book of its kind in Hebrew, which will serve anyone wishing to take their first steps into the world of Korean language . The book is intended for students in classrooms as part of a curriculum or as a supplementary workbook, or for individuals who wish to explore the Korean language in self-study . The book opens with teaching the Korean alphabet and introduces the learner to essential topics that they will encounter while learning the language. The book presents the learner with grammar rules and vocabulary components in an organized, step-by-step format that will allow learners to have basic conversations in Korean. Each lesson begins with a dialogue between a Korean and an Israeli on various topics. Thus, while studying, learners are exposed to different Korean traditions and customs. The dialogues are followed by new vocabulary , grammar explanations, and exercises which allow the learner to practice the material . The translations of the dialogues, answer keys for the exercises, and a dictionary containing the words presented, appear at the end of the book. In addition, there is also a list of useful Korean vocabulary for tourists and business people .