Shlomo Maital is Senior Research Fellow, S. Neaman Institute for National Policy, Technion. He was summer Visiting Professor for 20 years in MIT Sloan School of Management`s Management of Technology M.Sc. programme, teaching over 1,000 R&D engineers from 40 countries. He is the author, co-author or editor of eight books including Executive Economics (The Free Press), translated into seven languages, and the recent Managing New Product Development & Innovation. He has published over 80 scholarly articles in refereed journals. He has written guest editorials for Barron`s, and writes regular columns for Globes (Israel`s business daily) and Jerusalem Report (fortnightly). He served as Director of the National & Economic Planning Authority, Economics Ministry, Government of Israel. He has taught managers from 200 Israeli companies. His research currently focuses on profit-driven innovation—how to combine creativity and discipline to achieve marketplace success.